The McLaren GT is coming soon to roads near you.
Bentley event in Dallas, Texas
All dealerships across the country hope that November and December are their top selling months of the year. The most effective way to ensure you have a great dealership experience during this time is predicated on the time you and your salesperson have together. No matter how tech savvy you think you are, the car presentation during the final delivery process is a step that can’t be skipped. Here are five features to pay close attention to when taking delivery […]
As I was preparing for my next topic to cover, I found an interesting article from CNBC written by Zameena Mejia that discussed daily productivity. The article summarized daily strategies from the great author Malcolm Gladwell, who wrote the award-winning novel Outliers, as well as the strategies of Management & Behavioral scientist Daniel Pink. The article led me to discuss daily experience timing. When was the last time you went car shopping? Was it during the morning, afternoon, or evening? […]
When you’re shopping for your next Used car, you may see “Certified” advertised on thousands of Pre-Owned vehicles. Dealerships are eager for your business, as the U.S. Certified Pre-Owned market has seen tremendous growth over the last decade. Yet, as sales plateaued to 0.10% Y-O-Y increase in 2017, dealerships may be proactive in advertising Certified models to accelerate growth. To improve your Pre-Owned shopping experience, consider the 4Ps of Marketing (product, price, place, and promotion) when narrowing down your purchase […]
Are you ready for some football? Automakers are. Car brands are traditionally yards ahead of other industries when it comes to TV advertising spending during the NFL season. According to Standard Media Index, automotive TV ad spend was down 5.4% in 2017. However, automakers have scored 34% of total ad spend among the Top 10 industry advertisers during 2015 and 2016 seasons combined. As a shopper, you should be prepared to view all the brands and models that will be […]
During my 5 years and 11 months in automotive sales, it didn’t take long for me to realize that every customer experience is unique. I dealt with clients who claimed to have bought over 75 cars to customers who saved vigorously to purchase their first luxury sedan. I felt that it was only right for my initial SteerCX (CX=customer experience) blog post to discuss more firsts – buying a car on your own for the very first time. Whether you […]
My name is Nelson Oribhabor and this space is devoted to adding value to the car buying/selling/ownership experience. I worked at one of the top luxury dealerships in the country for nearly six years before pivoting into the digital media world this summer. My time in the automotive dealership was also spent studying and earning my MBA at Southern Methodist University in Dallas, Texas. I was able to use my MBA to study specific behaviors from customers and salespeople, but […]
What the hell? The Mercedes-AMG Green Hell GTR is a problem child. Before I revved up the AMG engine, I revved up my camera for some monster shots.